Role: Senior Graphic Designer, ReBid (for client ADDX) · 2023
Sector: Fintech / Private Markets Investment
Scope: Performance Ads · Social Creatives
Sector: Fintech / Private Markets Investment
Scope: Performance Ads · Social Creatives
Overview:
ADDX is a private markets investment platform, opening access to assets like private equity, private credit and funds that were traditionally limited to large institutional investors. The task: performance creatives that made a sophisticated financial product clear and credible, and drove action across paid channels — within ADDX's brand system.
Approach
As part of ReBid's team, designed performance ad sets built for clarity and conversion: clean layouts, value-led hierarchy, and consistent use of ADDX's brand system across formats and placements. The focus was making a complex financial offering feel simple and trustworthy at a glance — benefit-led messaging, legible typography, and a repeatable template system that scaled across campaigns.
ADDX is a private markets investment platform, opening access to assets like private equity, private credit and funds that were traditionally limited to large institutional investors. The task: performance creatives that made a sophisticated financial product clear and credible, and drove action across paid channels — within ADDX's brand system.
Approach
As part of ReBid's team, designed performance ad sets built for clarity and conversion: clean layouts, value-led hierarchy, and consistent use of ADDX's brand system across formats and placements. The focus was making a complex financial offering feel simple and trustworthy at a glance — benefit-led messaging, legible typography, and a repeatable template system that scaled across campaigns.
