Overview
Qualcomm's Design in India Program spans grants, mentorship, fellowships and incubation — dense information across several initiatives. The task was to present that content clearly, within Qualcomm's existing brand system, in a format that worked for Indian startup and academic audiences.
Approach
Qualcomm's brand system was already defined — palette, typography and the radial motif were set in their guidelines. The work was layout and execution: organising dense, multi-initiative content into a clear, structured 8-page brochure. Careful grids, consistent module layouts and typographic hierarchy made the program easy to navigate, staying faithful to the brand system throughout.
